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recall value

Mad about ads




JAB MAIN CHHOTA BACHHA THA | BAJAJ BULBS

The next line is one that most would sing as a way of habit, "Bahut shararat karta tha. "A young kid reading comics under the quilt with the help of a torch or an old man caught eating cake, the incandescent Bajaj light would catch all. One of the more endearing ad jingles from the '80s, it remains a firm favourite

HAMARA BAJAJ | BAJAJ SCOOTERS


Anyone who has ever sat on a Bajaj scooter will have sung this song. The symbol that bound the Indian middle class also gave Indian advertising one of its most iconic jingles

WASHING POWDER NIRMA | NIRMA


How much recall value can an advertisement about a washing detergent possibly have? The "dancing girl, sporting a simple polka-dots frock" had a phenomenal impact on the buyers' psyche

THE ZING THING | GOLD SPOT


India's tastiest contribution to pop sodas, Gold Spot was once the largest selling brand in India. The jingle was much like the drink, zingy

VICCO TURMERIC. . . NAHIN COSMETIC | VICCO AYURVEDIC CREAM |


It featured all the elements of a typical Indian wedding, but cleverly replaced the traditional haldi with the Vicco turmeric ayurvedic cream

TANDUROOSTI KI RAKSHA KARTA HAI LIFEBUOY | LIFEBUOY |


Lifebuoy was never a beauty soap but this simple jingle went a long way in establishing this red bar of soap

BHOOL NA JAANA ECE BULBS AND TUBES |


Reminiscent of the time when neighbours knew each other, it was a beautiful picturisation of the Indian middle class and an example of unity in diversity

KHARRAM KHURRAM | LIJJAT PAPAD


The Indian version of Bugs Bunny, well-known ventriloquist Ramdas Padhye's bunny was the reason this advertisement was a kids favourite, even if it was about papad.

PEEDA HARRI BALM | ZANDU BALM |


The inspiration for Munni, this little ditty about a balm was an instant hit.

KUCHH KHAAS HAI ZINDAGI MAIN | CADBURY


The ad reiterated the fact that you don't have to be a kid to enjoy a bar of chocolate and no reason to celebrate is just as good

Reader's opinion (5)

Prateek Jul 12th, 2013 at 16:19 PM

More To Remember..
1) Hajmola Sir........
2) Raju Tumhare Daath to motiyo jaise chamak rahe hai..
3) I Love u Rasana
5) Mango fruity Fresh and Juice..
.......... More to go..

Anthony VeliyilJan 18th, 2012 at 18:42 PM

As I recall, Vicco Turmeric and Nirma, were probably the 2 most extremely irritating ads ever. The constant bombardment of these 2 irritating jingles and the absence of a remote control and multiple channels, is the only reason for its recall value today

FARHAN AZIZJan 16th, 2012 at 16:25 PM

Well crafted selection....While growing up on the staple diet of doordarshan , these advertisment became part of the life...Nostalgic feeling

Archie Jan 16th, 2012 at 14:08 PM

kya swaad hai zindagi mein..cadbury jus luvd it...

Pranay DasJan 15th, 2012 at 16:34 PM

hey! i loved gold spot

 
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