JAB MAIN CHHOTA BACHHA THA | BAJAJ BULBS

The next line is one that most would sing as a way of habit, "Bahut shararat karta tha. "A young kid reading comics under the quilt with the help of a torch or an old man caught eating cake, the incandescent Bajaj light would catch all. One of the more endearing ad jingles from the '80s, it remains a firm favourite

HAMARA BAJAJ | BAJAJ SCOOTERS

Anyone who has ever sat on a Bajaj scooter will have sung this song. The symbol that bound the Indian middle class also gave Indian advertising one of its most iconic jingles

WASHING POWDER NIRMA | NIRMA

How much recall value can an advertisement about a washing detergent possibly have? The "dancing girl, sporting a simple polka-dots frock" had a phenomenal impact on the buyers' psyche

THE ZING THING | GOLD SPOT

India's tastiest contribution to pop sodas, Gold Spot was once the largest selling brand in India. The jingle was much like the drink, zingy

VICCO TURMERIC. . . NAHIN COSMETIC | VICCO AYURVEDIC CREAM |

It featured all the elements of a typical Indian wedding, but cleverly replaced the traditional haldi with the Vicco turmeric ayurvedic cream

TANDUROOSTI KI RAKSHA KARTA HAI LIFEBUOY | LIFEBUOY |

Lifebuoy was never a beauty soap but this simple jingle went a long way in establishing this red bar of soap

BHOOL NA JAANA ECE BULBS AND TUBES |

Reminiscent of the time when neighbours knew each other, it was a beautiful picturisation of the Indian middle class and an example of unity in diversity

KHARRAM KHURRAM | LIJJAT PAPAD

The Indian version of Bugs Bunny, well-known ventriloquist Ramdas Padhye's bunny was the reason this advertisement was a kids favourite, even if it was about papad.

PEEDA HARRI BALM | ZANDU BALM |

The inspiration for Munni, this little ditty about a balm was an instant hit.

KUCHH KHAAS HAI ZINDAGI MAIN | CADBURY

The ad reiterated the fact that you don't have to be a kid to enjoy a bar of chocolate and no reason to celebrate is just as good