- Leaving tiger watching to raise rice
July 20, 2013
Ecologist Debal Deb, who did his post-doctoral research from IISc in Bangalore, started his folk rice gene bank Vrihi in 1997.
- The crorepati writer
July 20, 2013
He's the man who gives Big B his lines. RD Tailang, the writer of KBC.
- Cruise control
July 20, 2013
We are educating girls, raising their aspirations, even giving them a taste of professional life, and then asking them to rein in their ambitions.
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JAB MAIN CHHOTA BACHHA THA | BAJAJ BULBS
The next line is one that most would sing as a way of habit, "Bahut shararat karta tha. "A young kid reading comics under the quilt with the help of a torch or an old man caught eating cake, the incandescent Bajaj light would catch all. One of the more endearing ad jingles from the '80s, it remains a firm favourite
HAMARA BAJAJ | BAJAJ SCOOTERS
Anyone who has ever sat on a Bajaj scooter will have sung this song. The symbol that bound the Indian middle class also gave Indian advertising one of its most iconic jingles
WASHING POWDER NIRMA | NIRMA
How much recall value can an advertisement about a washing detergent possibly have? The "dancing girl, sporting a simple polka-dots frock" had a phenomenal impact on the buyers' psyche
THE ZING THING | GOLD SPOT
India's tastiest contribution to pop sodas, Gold Spot was once the largest selling brand in India. The jingle was much like the drink, zingy
VICCO TURMERIC. . . NAHIN COSMETIC | VICCO AYURVEDIC CREAM |
It featured all the elements of a typical Indian wedding, but cleverly replaced the traditional haldi with the Vicco turmeric ayurvedic cream
TANDUROOSTI KI RAKSHA KARTA HAI LIFEBUOY | LIFEBUOY |
Lifebuoy was never a beauty soap but this simple jingle went a long way in establishing this red bar of soap
BHOOL NA JAANA ECE BULBS AND TUBES |
Reminiscent of the time when neighbours knew each other, it was a beautiful picturisation of the Indian middle class and an example of unity in diversity
KHARRAM KHURRAM | LIJJAT PAPAD
The Indian version of Bugs Bunny, well-known ventriloquist Ramdas Padhye's bunny was the reason this advertisement was a kids favourite, even if it was about papad.
PEEDA HARRI BALM | ZANDU BALM |
The inspiration for Munni, this little ditty about a balm was an instant hit.
KUCHH KHAAS HAI ZINDAGI MAIN | CADBURY
The ad reiterated the fact that you don't have to be a kid to enjoy a bar of chocolate and no reason to celebrate is just as good
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