- Cruise control
July 20, 2013
We are educating girls, raising their aspirations, even giving them a taste of professional life, and then asking them to rein in their ambitions.
- Home can be the place you want to leave
July 20, 2013
Amitava Kumar attempts to capture the essence of Patna in a short biography, quite unattractively titled 'A Matter of Rats'.
- Legal fees are on the house
July 20, 2013
Corporate social responsibility has entered India's legal corridors. Top law firms and lawyers are doing pro bono so that they can give back to…
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JAB MAIN CHHOTA BACHHA THA | BAJAJ BULBS
The next line is one that most would sing as a way of habit, "Bahut shararat karta tha. "A young kid reading comics under the quilt with the help of a torch or an old man caught eating cake, the incandescent Bajaj light would catch all. One of the more endearing ad jingles from the '80s, it remains a firm favourite
HAMARA BAJAJ | BAJAJ SCOOTERS
Anyone who has ever sat on a Bajaj scooter will have sung this song. The symbol that bound the Indian middle class also gave Indian advertising one of its most iconic jingles
WASHING POWDER NIRMA | NIRMA
How much recall value can an advertisement about a washing detergent possibly have? The "dancing girl, sporting a simple polka-dots frock" had a phenomenal impact on the buyers' psyche
THE ZING THING | GOLD SPOT
India's tastiest contribution to pop sodas, Gold Spot was once the largest selling brand in India. The jingle was much like the drink, zingy
VICCO TURMERIC. . . NAHIN COSMETIC | VICCO AYURVEDIC CREAM |
It featured all the elements of a typical Indian wedding, but cleverly replaced the traditional haldi with the Vicco turmeric ayurvedic cream
TANDUROOSTI KI RAKSHA KARTA HAI LIFEBUOY | LIFEBUOY |
Lifebuoy was never a beauty soap but this simple jingle went a long way in establishing this red bar of soap
BHOOL NA JAANA ECE BULBS AND TUBES |
Reminiscent of the time when neighbours knew each other, it was a beautiful picturisation of the Indian middle class and an example of unity in diversity
KHARRAM KHURRAM | LIJJAT PAPAD
The Indian version of Bugs Bunny, well-known ventriloquist Ramdas Padhye's bunny was the reason this advertisement was a kids favourite, even if it was about papad.
PEEDA HARRI BALM | ZANDU BALM |
The inspiration for Munni, this little ditty about a balm was an instant hit.
KUCHH KHAAS HAI ZINDAGI MAIN | CADBURY
The ad reiterated the fact that you don't have to be a kid to enjoy a bar of chocolate and no reason to celebrate is just as good
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