- My baby whitest
July 20, 2013
The desire for ‘gora’ babies has many Indian couples opting for Caucasian egg donors.
- Tall tales
July 20, 2013
For India's tallest family, life is about finding shoes that fit to cinema seats with legroom.
- The magician's way
July 20, 2013
A farmer uses his fertile imagination to promote organic farming in Bihar.
- In This Section
- Entire Website
From the Times Of India
- MOST POPULAR
Mad about ads
JAB MAIN CHHOTA BACHHA THA | BAJAJ BULBS
The next line is one that most would sing as a way of habit, "Bahut shararat karta tha. "A young kid reading comics under the quilt with the help of a torch or an old man caught eating cake, the incandescent Bajaj light would catch all. One of the more endearing ad jingles from the '80s, it remains a firm favourite
HAMARA BAJAJ | BAJAJ SCOOTERS
Anyone who has ever sat on a Bajaj scooter will have sung this song. The symbol that bound the Indian middle class also gave Indian advertising one of its most iconic jingles
WASHING POWDER NIRMA | NIRMA
How much recall value can an advertisement about a washing detergent possibly have? The "dancing girl, sporting a simple polka-dots frock" had a phenomenal impact on the buyers' psyche
THE ZING THING | GOLD SPOT
India's tastiest contribution to pop sodas, Gold Spot was once the largest selling brand in India. The jingle was much like the drink, zingy
VICCO TURMERIC. . . NAHIN COSMETIC | VICCO AYURVEDIC CREAM |
It featured all the elements of a typical Indian wedding, but cleverly replaced the traditional haldi with the Vicco turmeric ayurvedic cream
TANDUROOSTI KI RAKSHA KARTA HAI LIFEBUOY | LIFEBUOY |
Lifebuoy was never a beauty soap but this simple jingle went a long way in establishing this red bar of soap
BHOOL NA JAANA ECE BULBS AND TUBES |
Reminiscent of the time when neighbours knew each other, it was a beautiful picturisation of the Indian middle class and an example of unity in diversity
KHARRAM KHURRAM | LIJJAT PAPAD
The Indian version of Bugs Bunny, well-known ventriloquist Ramdas Padhye's bunny was the reason this advertisement was a kids favourite, even if it was about papad.
PEEDA HARRI BALM | ZANDU BALM |
The inspiration for Munni, this little ditty about a balm was an instant hit.
KUCHH KHAAS HAI ZINDAGI MAIN | CADBURY
The ad reiterated the fact that you don't have to be a kid to enjoy a bar of chocolate and no reason to celebrate is just as good
Register for Full Access to the Crest Edition
Don't have a Facebook Account? Sign up for Times Crest here.
Subscribe to The Times of India Crest Edition and stay connected with our unequalled network of correspondents, analysts, writers and editors to figure the changes bubbling below the surface of society.