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Crowdsourced sex

'I want people to socialise over sex'


Cindy Gallop, a 52-year-old advertising consultant who makes no bones about sleeping with younger men, has a new business venture: crowdsourced sex. She recently launched makelovenotporn. tv - an exciting online source for real world sex videos of people who make love for the love of it. It's an invitation-only website and members pay $5 per video chosen from the menu. Contributors who submit videos for inclusion on the site get 50 per cent of the money. Her aim, she says, is to offer an alternative to hardcore porn and make real world sex socially shareable in a way no one has ever achieved. The Oxford-educated Gallop doesn't shy away from sex talk. At a TED talk a few years ago, she addressed the academic gathering in tight leather pants and stilettos and proceeded to bust myths about.

You say that you are pro-love and pro-porn. But isn't your goal to wean people off porn?

We are pro-sex. We are not anti-porn. The issue that I am tackling here is the total lack of a healthy dialogue around sex. The real issue - globally and in India - is easy access to porn but total reluctance to talk openly about sex. Parents are not comfortable teaching their children about sex, so kids turn to porn for their learning. Porn, by default, has become formal sex education for children and young adults.

It's difficult to believe that in the West, especially the US, people shy from talking about sex?

Whether it is the West or the East, people get vulnerable when they are naked. Sexual egos, anywhere in the world, are fragile. We shy from talking about sex with the people we are actually having it because we fear hurting their feelings;putting them off us;derailing encounter;or derailing the relationship. But we want to please our partner, so we'll take our cues on how to do that from anywhere we can. If the only cues we have are from porn, those are the one's we'll take. Most overly porn-influenced sexual behaviour is driven by the best motives, not the worst.

What exactly is wrong with porn?

99. 99 per cent of mass market porn coming is made by and for men. As a result, an entire generation that has grown up watching this porn believes that the be-all and end-all of sex is to get the man off. Women don't seem to matter here. Porn has unconsciously conditioned men to believe that sex is penis-centric.

Through mlnp. tv you would like to make sex more gender sensitive.

Mlnp is a gender-equal proposition. Young women are just as influenced by porn as young men are. Great real world sex is about using every part of your body to give your partner pleasure, men and women alike. When I was younger, it was important for my partners that I come first. Men wanted to please women. Now, I don't come, and it's not even remarked upon. This despite the fact that I am very selective and only date utterly lovely younger men, but this is how they have been conditioned. With mlnp. tv I want to counter porn as default sex education. From the extraordinary response I received for my earlier website, mlnp. com, I decided to take every dynamic existing in social media and apply them to one area no social media platform or network will ever go, which is sex. I want to socialise sex.

Tell us about the selection criteria for mlnp. tv.

Currently, we are in a by-invitation mode. We are inviting very small numbers of real world sex videos as we are still testing the site. In the eight weeks since its launch, 77, 000 people are waiting to sign up - half are from the US and the rest from around the world. My last nine months have been spent asking complete strangers to contribute content and, surprisingly, 99 per cent said "yes". Each video that's sent to us is first judged by our team on a set of criteria. For example, we are looking for people who are not 'performing for the camera, ' but simply recording what goes on in real life. If it passes, it will be put up on the site for people to rent out and watch. Mlnp. tv operates a circular ecosystem. Once you select a video that sends your heart racing, you rent it out for $5 and can watch it any number of times for a period of three weeks. Fifty per cent of all per-view profits go to the creator of the video. The more a video is enjoyed the more its creators stand to make. We believe everyone should realise the value of what they create.
Right now mlnp. tv is entirely user-generated and crowdsourced - at the moment we have 30 videos posted on the site. But we realised the power and potential of this venture when we started watching the first few videos that came in. Real world sex is more powerful, arousing and hot than porn. I particularly remember watching this 30-minute video with the rest of the team because I just couldn't take my eyes off the girl's face. She was so, so happy, enjoying every moment of the passion. We watched the video with a smile on our lips. We prefer submissions where the couple is comfortable revealing their faces because great sex is born out of great communication, especially through eye contact. People need to learn this.

Have you got any videos from India?

Not yet, but we get traffic and appreciative emails from India. Last year, MLNP was tweeted by an Indian male in Bangalore who said: "Everybody, go to mlnp. com right now! If you are about to get married, this site could save your life". We'd love to feature real world sex from India and from countries all over. Because anyone who has loved his way around the world knows that different people love differently. A guy from Greece wrote to me about how traditional Greek porn industry used to be high on emotions and romance. But today it replicates American porn. Through our website we would like to help countries discover their national sexual identities. We want to bring back self-expression in sex.

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