Goris in saris | Society | Times Crest
Popular on Times Crest
  • In This Section
  • Entire Website
  • Home stay
    July 20, 2013
    There is no denying that an increasing number of rural and urban women are doing just that — nothing.
  • The crorepati writer
    July 20, 2013
    He's the man who gives Big B his lines. RD Tailang, the writer of KBC.
  • Times Crest: The last edition
    July 20, 2013
    We thank all our Crest readers for their loyalty as the weekend paper brings you its last edition.
More in this Section
Profiles
Leaving tiger watching to raise rice Ecologist Debal Deb, who did his post-doctoral research from IISc in…
The crorepati writer He's the man who gives Big B his lines. RD Tailang, the writer of KBC.
Chennai-Toronto express Review Raja is a Canadian enthusiast whose quirky video reviews of Tamil…
Don't parrot, perform Maestro Buddhadev Dasgupta will hold a masterclass on ragas.
A man's man Shivananda Khan spent his life speaking up for men who have sex with men.
Bhowmick and the first family of Indian football At first glance, it would be the craziest set-up in professional football.
From Times Blogs
The end of Detroit
Jobs in Detroit's car factories are moving to India.
Chidanand Rajghatta
How I love the word ‘dobaara’...
Can ‘bindaas’ or ‘jhakaas’ survive transliteration?
Shobhaa De
Anand marte nahin...
India's first superstar died almost a lonely life.
Robin Roy
RENT A SARI

Goris in saris




Judy Dench is wearing them and so are the Pussy Cat Dolls. The sari is a hit in the West.

No surprises then that 50 to 65 per cent of the clients of the rent-a-sari services are non-South Asian. "Most of them hire a sari for an Indian friend's wedding, but some also do so for a Bollywood theme party or a formal office event, " says Sreesha Vaman, one of the founders of the Sari Closet.

He attributes the rising demand to the rage surrounding all things Indian in the US. "With the success of movies like Slumdog Millionaire, songs like Chammak challo and India-inspired collections of high-end brands like Chanel, India is the in-culture these days and everyone wants to wear a sari, " he says.

Valerie Barrios, who rented a sari from Luxemi for an Indian friend's wedding in October, is among the many Americans who have used rented saris to "try out" the Indian look. "I love the vibrancy and glamour of traditional Indian attire. But if I purchased a sari, I would feel compelled to wear it three years in a row, " says the hospitality consultant.

The companies also offer special guidance for first-time sari wearers to ensure they look smashing as they sashay down party halls - without tripping on the pleats. BIB sends an instructional guide with the sari and Sari Closet has put up YouTube videos with step-by-step demonstrations. The latter has a panel of sari connoisseurs or 'Saristas' too. These men and women are well-versed with Indian culture and are available to answer any questions. "The non-Indian clients often want to know about the wedding ceremony, what is appropriate and what is not, whether they will offend the hosts by exposing their mid-riff and if the bindi has a religious significance, " says Vaman. - NB

Other Times Group news sites
The Times of India | The Economic Times
इकनॉमिक टाइम्स | ઈકોનોમિક ટાઈમ્સ
Mumbai Mirror | Times Now
Indiatimes | नवभारत टाइम्स
महाराष्ट्र टाइम्स
Living and entertainment
Timescity | iDiva | Bollywood | Zoom
| Technoholik | MensXP.com

Networking

itimes | Dating & Chat | Email
Hot on the Web
Hotklix
Services
Book print ads | Online shopping | Business solutions | Book domains | Web hosting
Business email | Free SMS | Free email | Website design | CRM | Tenders | Remit
Cheap air tickets | Matrimonial | Ringtones | Astrology | Jobs | Property | Buy car
Online Deals
About us | Advertise with us | Terms of Use and Grievance Redressal Policy | Privacy policy | Feedback
Copyright© 2010 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service