The ridiculously catchy tune from Tamil Nadu has become a useful public anthem to poke fun at everyone from dictators to reckless drivers.
Most viral campaigns complete their life cycles within the confines of the World Wide Web, Tamil actor Dhanush's Kolaveri went way beyond. It's not without reason that the success of the song is a hot topic of discussion at B-schools. As an internet meme, the pidgin song broke all cultural barriers and was appropriated not just by different Indian languages, but even internationally. With this one four-minute song of her film 3 uploaded on YouTube, director Aishwarya Rajinikanth has ensured the kind of publicity most Hindi film stars can't be sure of after spending millions on promotional tours.

Here's a look at various Kolaveri spin-offs and how the 'murderous rage' spread all over the country and beyond.