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Week In Week Out

Entertainment




WEEK OUT

Item balm
Zandu Pharmaceutical Works, the manufacturer of Zandu Balm, has served a legal notice on Dabangg producer Arbaaz Khan for copyright infringement. The Kolkata-based firm has objected to the usage of their product in the song 'Munni Badnam Hui' from the movie. Spokesperson for the company Mohan Goenka said the brand name has been used at least 20 times in the song. He, however, refused to comment on whether there was any unfulfilled commitment on part of the production house for using the brand name. The song was released two months before the release of the film. Asked why the company did not serve the production house a notice before the release of the film, Goenka said, "This is the appropriate time. " A special ad featuring Malaika promoting both Dabangg and the brand Zandu Balm is being planned. It seems that the company has exacted a deal from the film producers. Watch out for the new ad.

Barrymore in Bollywood

Drew Barrymore is all set to make her Bollywood splash. The Lifestyle, will be produced by first-time writer and director Santosh Kumar Jain. Apparently Jain liked Barrymore's performance in Charlie's Angels and decided to approach the lady for the role. As luck would have it the script floored Barrymore, who promptly agreed. Slotted to hit theatres in 2012, the filming is expected to start in November. Jain said, "The film is based on the lifestyle of women in Generation Next, with respect to the values of River Ganga. It's a womenoriented film and we wanted a strong character for it. It will also include two top Bollywood actresses, the names of which are yet to be finalised. "

WEEK IN


A new understanding
Goa chief minister Digambar Kamat said a MoU will be signed between Entertainment Society of Goa (ESG) and the directorate of film festivals (DFF) for the International Film Festival of India (Iffi). The ESG will curate one Country Focus, one Foreign Retrospective, premieres of Indian programming and the Short Film Center, including two international competitions.

Reader's opinion (1)

Prashant RamaniyaSep 25th, 2010 at 18:16 PM

it i only a marketing gimmick,nothing else.

 
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