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Favourite weekend paper

Times Crest: The last edition



Ever since word got out that this weekend would be the TOI Crest Edition's swan song, we have been flooded with messages and mails from readers saying how sad they were that their favourite weekend paper was closing. News websites as well as social media have resonated with similar sentiments, describing Crest as "much-liked and respected", "compelling", "rich and diverse", "admired for its quality", "thoughtful and intelligent". We have been overwhelmed by such high praise.

When we started Crest about four years ago, we did so quietly, without any fanfare;it was meant to be a niche, smallcirculation paper which could devote the kind of space to trends and features the main edition of TOI could not. We were surprised by the number of discerning readers our aquamarine broadsheet attracted;so many people said, "We read it through the week". Circulation ballooned beyond our wildest expectations.

Alas, for any venture to be self sustaining, revenues need to at least match costs;critical acclaim alone cannot keep it alive forever.

We thank all our Crest readers for their loyalty and commitment to the paper. The small team that brought you Crest are a valued and integral part of The Times of India;almost every one of them wrote and edited for both the 'small' and the 'big' paper.

You will continue to see their writing across all platforms of TOI.

Reader's opinion (10)

Anirudh DhodapkarFeb 11th, 2014 at 15:08 PM

I am not receiving NIE through vendors..these are good efforts..keep it up..

Ganesh Babu N ROct 14th, 2013 at 00:07 AM

It was not promoted and marketed well. I get TOI on an annual subscrition basis. Crest was not offered to me at all, in the last 4 years. Even the agent didn't know what Crest was. TOI should know that there is a sustainable market for anything in India.

Anamika PatelAug 24th, 2013 at 10:35 AM

I have always browsed crest on my browser;coming to this knowledge;that I would not be reading it anymore;am left with this sad emptying feeling.wishing to read more....

Anamika PatelAug 24th, 2013 at 10:34 AM

I have always browsed crest on my browser;coming to this knowledge;that I would not be reading it anymore;am left with this sad emptying feeling.wishing to read more....

Surekha DhaletaAug 3rd, 2013 at 18:10 PM

Definitely going to miss Crest....an indepth creative venture should not have ended so fast.....

Shubham MishraAug 3rd, 2013 at 08:55 AM

i hav nthng to say u...at last I LUV U & WILL MISS U....CREST
it was atmost one year journey of spreading luv on my weekends...Thnk U

Penelope ClearwaterAug 1st, 2013 at 12:46 PM

i miss you crest

Amitesh PandeyJul 22nd, 2013 at 16:39 PM

Please Plan a come back!!

Sivashankar DevarasettyJul 20th, 2013 at 15:45 PM

ALVIDA

Sneha PhadkeJul 20th, 2013 at 14:37 PM

You guys have done an amazing job.....God Bless!

 
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