'This is just the tip of the iceberg' | Cover Story | Times Crest
Popular on Times Crest
  • In This Section
  • Entire Website
  • Seeking good company
    July 13, 2013
    Madras Club is today home to modern aristocrats.
  • Mission admission
    July 13, 2013
    The news of a member stumping up over a crore for entry to Mumbai’s Breach Candy club only proves that the allure of private clubs still holds…
  • High on gloss, low on airs
    July 13, 2013
    As older establishments close their doors, premium clubs offering state-of-the-art facilities and personalised service open for upwardly mobile…
More in this Section
Profiles
Leaving tiger watching to raise rice Ecologist Debal Deb, who did his post-doctoral research from IISc in…
The crorepati writer He's the man who gives Big B his lines. RD Tailang, the writer of KBC.
Chennai-Toronto express Review Raja is a Canadian enthusiast whose quirky video reviews of Tamil…
Don't parrot, perform Maestro Buddhadev Dasgupta will hold a masterclass on ragas.
A man's man Shivananda Khan spent his life speaking up for men who have sex with men.
Bhowmick and the first family of Indian football At first glance, it would be the craziest set-up in professional football.
From Times Blogs
The end of Detroit
Jobs in Detroit's car factories are moving to India.
Chidanand Rajghatta
How I love the word ‘dobaara’...
Can ‘bindaas’ or ‘jhakaas’ survive transliteration?
Shobhaa De
Anand marte nahin...
India's first superstar died almost a lonely life.
Robin Roy
PUNJABI FACE

'This is just the tip of the iceberg'

|


Jimmy Shergill is the biggest star in the Punjabi film industry today. He talks to TOI-Crest about the new buzz around Punjabi films.

How did you get into Punjabi films?


Manmohan Singh was the cinematographer of my first film, Maachis, directed by Gulzar saab. One day, he asked me if I'd like to work in a Punjabi film and I said I'd love to. It was a youthful film, Yaaran Naal Baharan, which targeted the Punjab and the NRI market. It was a blockbuster and became a big hit with young viewers.

The Punjabi film market is currently worth Rs 50-crore. How far do you think it can grow?


This is just the tip of the iceberg. Punjabi movies have big potential not only in Punjab but also abroad, in countries like Canada, Australia and the UK. The US is still largely untapped. Within India too, there are regions where Punjabi movies could do well - the Delhi-NCR region, for example. Then there are pockets like Patna, Kanpur and areas in Mumbai.

What is the strength of Punjabi films?


The Punjabi culture has a unique appeal. A film with a Punjabi backdrop or a Punjabi song has its own USP. Punjabi culture also cuts across societies. For example, two songs by Mika and Rabbi Shergill from Dharti were played on channels like MTV, Channel [V] and Colors, reflecting their pan-India appeal. Secondly, the Punjabi filmgoer is very emotional and potentially, might show the madness you see in movie fans down South.

One allegation against the current crop of Punjabi films is that they could be set anywhere, that there is no Punjabi culture in them.


I would say that we are still in the early stage of revival. For example, I am often asked why there is no Punjabi period film. The fact is that period films cost a lot of money. To make an off-beat film, we first need to get people into the theatres. I would say there has to be an gross return of Rs 20-25 crore per film for money to be invested in offbeat films;if the figure reaches Rs 60-70 crore, that would be fantastic.

Your production house has tied up with Eros International to produce four Punjabi films ...


Yes, the first one, Taur Mitran Di, is out and the second film is almost ready. I am not acting in these two but have a role in the third film, Rangeeley, which we start shooting in September-October.

Other Times Group news sites
The Times of India | The Economic Times
इकनॉमिक टाइम्स | ઈકોનોમિક ટાઈમ્સ
Mumbai Mirror | Times Now
Indiatimes | नवभारत टाइम्स
महाराष्ट्र टाइम्स
Living and entertainment
Timescity | iDiva | Bollywood | Zoom
| Technoholik | MensXP.com

Networking

itimes | Dating & Chat | Email
Hot on the Web
Hotklix
Services
Book print ads | Online shopping | Business solutions | Book domains | Web hosting
Business email | Free SMS | Free email | Website design | CRM | Tenders | Remit
Cheap air tickets | Matrimonial | Ringtones | Astrology | Jobs | Property | Buy car
Online Deals
About us | Advertise with us | Terms of Use and Grievance Redressal Policy | Privacy policy | Feedback
Copyright© 2010 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service