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Say it in style

It's not just labels that are your ticket to gold class. Your expressions of taste matter just as much, whether you live in Bandra or Bellary. TOI-Crest brings you the hippest luxe lingo.


Ever been stuck at a traffic signal and seen a Mercedes S Class to your right, a BMW 5 series to your left and a Jaguar in front? That's what we call being sandwiched by luxury. Literally.


The gold collars are young working-class adults who feel that they are entitled to luxury goods such as couture, state-of-the-art electronics, overpriced cars and pretty much anything that they cannot afford. Yes, we're talking about you.


It's like luxurious, except it sucks because you do it by yourself and in the end you regret it. Like when you decided to snack on caviar at home but spat out the roe immediately. Items like Beluga caviar, white truffles and matsutake mushrooms are right up there on the most wanted foods list. There's a reason why only restaurants serve them.


Is there anything like excessive luxury? The Sultan of Brunei may know a thing or two about living a luxubrious life. He bought a Boeing 747 for Rs 545 crore and had it fitted with wash basins of solid gold and Lalique crystal at an additional cost of Rs 654 crore. Excessive? Oh no.


There was chick lit and clit lit. Now there's luxe lit. It refers to the growing body of literature around the world that discusses the value of luxury to the individual and society. We need the rich, you say?


Someone who is so addicted to a luxury lifestyle, often to the point of being incapable of functioning in a "normal" environment. Like when on a road trip to Jodhpur and refusing to drink water because it's not Perrier. The plebs are so uncool man!


The species that swears by their Birkins and takes it everywhere. OK fine, not to the powder room. But just like monogamous relationships, monobagamous relationships are under threat as luxury becomes affordable and accessible. Because maybe that Birkin isn't all that special if everyone has them?


On the watch, on the tie clip, on the decanter, on the luggage and even on lock on the trunk. Monogramming is a new affliction of the rich who think that their initials makes them look and feel richer.

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