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Mythology on shop racks


Duryodhana humiliated Draupadi by ordering that she be disrobed in a packed court in Hastinapur. He paid a price for her humiliation when he was drubbed in the battle of Kurukshetra. But centuries after Mahabharata, he is still the butt of many jokes, particularly for those who choose to wipe their soiled backsides with his face. The 'Cheerharan' toilet paper, created by urban design think tank Design Temple and available at Good Earth stores across the country, has the evil king and his grubby hands at one end of the toilet roll tugging a 'sari' which unfolds across the length of the roll. Design Temple, though, sadly notes: "That sari never came to an end;this toilet paper unfortunately will. "

Besides such home decor products, T-shirts imprinted with the faces of lord Krishna or Shiva, mythology-based animation movies and talking books, too, are becoming increasingly popular. "Mythology is a very popular segment in Mobile VAS (value-added services ) across all categories including CRBT (caller ring back tones), images and games, " says Samir Bangarga, COO of Indiagames which created games like Veer Hanuman. Zapak. com, on the other hand, believes that action usually plays a significant role in Indian mythology. In Ravana, its free online game, for instance, the user has to become the emperor of all the three worlds, namely, the Humans, the Demons and the Celestial. The winner finally takes over the Golden Palace of Lanka.

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